SENIOR COPYWRITER

Secret Ingredient

To prove that Cracker Barrel’s care is tossed, baked and fried into everything they do, we created a :30 national TV spot featuring it as their secret ingredient. And we’re proud to have brought a little care into their new logo, too, introducing a new wave of inclusivity to the brand.

:30 National TV

Social

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A more inclusive outro:

a look into the outra shoot (it’s the wholesome content you need)

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Art Director: Carolyn Bowler